Encyclopedia of Major Marketing Strategies Volume 2
Encyclopedia of Major Marketing Strategies (Encyclopedia of Major Marketing Strategies) (Encyclopedia of Major Marketing Campaigns)

Encyclopedia of Major Marketing Campaigns Volume 2 (Encyclopedia of Major Marketing Strategies) (Encyclopedia of Major Marketing Campaigns) (Digital/eBook)

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Encyclopedia of Major Marketing Strategies Volume 2 (Encyclopedia of Major Marketing Strategies) (Encyclopedia of Major Marketing Campaigns)

 

This reference looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.

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